Voyage Privé, the luxury travel club, is in the process of a major agency overhaul and has brought in Devon based travel specialist PR agency JPW Communications to handle its consumer and trade PR brief.
The company was launched in France in 2006 and now has more than eight million members and a turnover of more €300m. It has offices in the UK, France, Spain, Italy and Brazil and offers luxury holidays and hotels at exclusive prices to its 800,000 UK members. The company is looking to increase this number by more than 60% this year.
JPW Communications will focus the PR campaign on further raising brand awareness in the UK through integrations with the brands social media and acquisition strategy.
Stuart Brann Head of Acquisition Marketing said, “The flash sale model has gained huge momentum in the UK and we are doubling our growth year on year. As our business and members grow, it’s time to review our requirements to ensure we are working with the best partners in the industry. We feel JPW are in the right position to help us to continue our growth by aligning our PR, online marketing and acquisition strategy.”