Kaizo captures Cotton USA account in the UK
Kaizo has been reappointed by Cotton Council International (CCI), following a competitive pitch, to conduct the strategic development, management and execution of public relations activities, trade and consumer promotional activities and trade media buying for the UK.
CCI utilises PR, advertising and promotional activities to communicate the positive attributes of U.S. cotton and cotton products to consumers, retailers and the textile trade, while also promoting the COTTON USA Mark as a sign of quality.
Rhodri Harries, Managing Director of Kaizo said: “Our strategy focuses on creatively highlighting moments where only the best and highest quality will do when it comes to home and fashion. Multi-layered, multi-media and integrating media, digital and experiential, our aim is to bring the cotton story to life for potential licensees as well as the target consumer demographics, including women 25 to 45.”