Katch Media, the communications division of Katch PR, has been appointed as PR to Pragma Group.

Focusing on the lifestyle and technology industries, Lebanon-based Pragma Group has worked with international partners to launch concepts in the Middle East over the past seven years, as well as building businesses from the ground up to create a family of companies.

Katch will be responsible for the communications worldwide for Pragma Group’s portfolio of lifestyle brands, including Cavalli club and lounge, Cavalli café and Cirque du Soir Dubai at the Fairmont Hotel.