Kent County Council has appointed Seven Hills to deliver a PR and marketing campaign for an ambitious new marketing campaign to drive investment into East Kent.
The campaign – Grow For It – was unveiled this week by Council leader Paul Carter and aims to promote the benefits of locating businesses into the coastal districts of Shepway, Thanet, Dover and Canterbury. It is being launched in support of Kent County Council’s Expansion East Kent project, which offers £35m in loans to businesses who want to expand in the area or move there.
The campaign stemmed from an intensive research project conducted by Seven Hills, interviewing key stakeholders in the region, such as district councils, partner organisations, investors, entrepreneurs, media and external audiences from across the UK in a series of focus groups and one-on-one interviews.
It has been based on the key findings of the research phase, and includes a brand identity and timeline of focused events throughout the course of the next ten months within the region.
Carter said: “East Kent is unique and has vast potential to grow its economy. Seven Hills’ campaign will wake up the world.”