Kerry Foods, the chilled food supplier, has brought in Cirkle as its retained agency to support its ambitious growth plans within the chilled food category.
Kerry Foods appointed Cirkle after a three-way competitive pitch. The brief is initially focused on B2B communications to generate incremental growth over the next three years across the UK and Ireland.
Kerry Foods owns a stable of well-known brands including Wall’s, Mattesons, Richmond, Cheestrings, Low Low and Dairygold. The campaign will focus on category leadership using Kerry’s brands across stakeholder engagement, education, retailer-to-retailer advocacy and customer reward programmes.
Anne Kendall, managing director said, “We are delighted to be working with Kerry Foods on a long term strategic approach across multiple sectors within the chilled category to reflect the company’s rightful opportunity to lead this important food sector and work in partnership with retailers to grow their sales. It has a fantastic portfolio of brands, many of which are leaders in their sector, and behind them is a very talented team of people and superb insights. We are looking forward to rolling out our campaign with them”.