Media Bulletin

Kindred hired by the Mushroom Bureau

By Paul Burvill

14th October 2013

Category: PR

Kindred has been appointed by the Mushroom Bureau, the organisation responsible for promotion of fresh cultivated mushrooms in the UK and Ireland.  

Kindred will carry out a three year integrated promotional campaign across advertising, social media, PR and digital channels.

The primary aim of the campaign will be to increase frequency of mushroom purchase amongst consumers in the UK and Ireland, and to increase understanding of the health benefits of mushrooms.  

 

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