Tangerine PR has been signed up by online fanwear retailer Kitbag.com to help raise the profile of the brand and increase awareness among its core target audience of 17-25 year old sports fans.

Tangerine has been tasked with developing a creative PR strategy; focused around Kitbag.com’s core sport offering, including football, rugby, basketball and running.

A series of creative press office tactics with national, sports and lifestyle media, will run alongside strategic campaign spikes, which includes brand ambassador Robbie Savage to increase buzz and talkability around Kitbag.com.

Tangerine will also manage Kitbag.com’s social media presence through various channels, including Facebook, Twitter and Instagram, by creating sharable content for its target audience.