Kwai Chi has joined Total Media as head of social media.

In July, Total Media headhunted Kwai Chi from marketing agency Wunderman to head up a new department to offer social media services for clients.

Chi came to the industry’s attention as an actor and director who earned two million followers for his films on YouTube.

Total Media is an independent UK media agency, specialising in launch and growth strategies.

[img|jpg|Kwai Chi]