Premium cookware brand Le Creuset has appointed Talk PR as its retained consumer agency in the UK.

The partnership with Talk PR will focus on activating several product launches and developments planned for 2014, to re-enforce the premium position of the brand and to implement a number of consumer campaigns.

The agency will be responsible for the strategic concept and execution of all PR-led activities with specific focus on moving Le Creuset beyond the food pages and increasing its share of voice across broader national, consumer and luxury lifestyle on and off-line media. The work will be led by Talk PR’s board director, Jenny Houghton, and the agency’s luxury and lifestyle team.