lekiosk calls in Diffusion for UK launch

Iekiosk, an iPad app in France, has appointed Diffusion to lead its UK launch.

lekiosk allows users to browse, sample, and purchase titles from a rotating British-style 3D newsstand. Around 100 titles are available to consumers at the time of launch, including publishers such as the BBC, Condè Nast and Dennis.

The launch campaign will adopt a two pronged approach, with one side focusing on trade outreach to help drive new publisher sign ups, and the other side concentrating on consumer coverage to drive downloads. A key objective throughout the campaign will be elevating the lekiosk app as a platform that offers the best, seamless user experience, as well as ongoing promotion of its 10 magazines for £10 bundle.

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