The Less Packaging Company (Less) has appointed onechocolate communications to lead its first UK brand awareness programme.

Less is an independent company focused on designing the waste out of packaging, whose clients include M&S, Tesco and PepsiCo.

The B2B campaign will focus on promoting the benefits of pre-cycling – designing out packaging waste – to key influencers and stakeholders including brands, retailers, national and trade media and opinion formers. An integrated social media campaign runs alongside more traditional media, spokespeople and awards techniques.