LEWIS PR appoints digital strategist

LEWIS PR, the global digital communications agency, has expanded its award-winning digital team with the appointment of Heleana Quartey as digital strategist.

Quartey brings more than 10 years of PR and digital experience and was formerly a senior associate at Burson Marstellar, where she specialised in social media. She developed campaigns for clients including Shell, HP and Sony Ericsson and played a key role as social media manager for the Cannes – Lions award winning Royal British Legion campaign to get two minutes silence into the charts for Remembrance Sunday.

Based in LEWIS’ headquarters in London, she will be responsible for advising clients on digital strategy, executing digital campaigns, overseeing community management and managing the UK social media team.

“Heleana brings a wealth of relevant experience, ideas and energy and we are delighted welcome her to the team,” said Elizabeth Littlewood, head of UK at LEWIS. “She has an admirable track record of integrating media relations and social channels together to advance her client’s campaigns. She will be instrumental to our growing success and continuing to achieve award-winning results.”

“LEWIS’ creativity and team spirit is clear from the outset and I’m excited to be part of it,” said Quartey. “It is great to see social at the heart of the business and how LEWIS develops integrated PR campaigns, uses innovative video content and encourages the next generation of Digital Champions in the company to embrace all things social.”

Quartey joined LEWIS on 7 August 2012, and reporting to head of content, Keith Beech.

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