LEWIS PR has been appointed as the Singapore PR agency of record for BBC Worldwide’s channels for business and BBC Global News Ltd. The remit is to promote programming content across all channels.

LEWIS will run an integrated communications campaign including media relations, digital marketing, events and press bureau.

The campaign focuses on consumer communications for BBC Worldwide’s portfolio of pay TV channels, which comprise BBC Knowledge, BBC Lifestyle, BBC Entertainment and CBeebies. The channels are available in Singapore on StarHub.

LEWIS will support the business communications objectives for BBC Global News Limited’s platforms BBC World News and bbc.com/news, the BBC’s commercially-funded international news channels. The campaign will increase awareness of monthly programming through trade and consumer media and will position BBC World News and bbc.com/news as an international multimedia news provider, bringing a unique global perspective to its Singapore viewers.

For more information on BBC’s channels in Singapore, please visit www.bbc-asia.com.