Draznin will create and drive high-impact marketing and communications programs in the US and North America. He has over 20 years of experience leading high-impact communications and marketing programmes within the technology space.
Dee Gibbs has assumed the role of CEO, global, as part of a global expansion at Liberty, which is continuing to expand its East and West Coast operations. Draznin will be working alongside Gibbs and as part of the US leadership team.
In addition, Liberty will aid the launch of Emagine International, a speciality provider of real-time contextual customer marketing software, in the US, North America and Europe. The agency's remit includes positioning Emagine and its senior executives as thought leaders in campaign management, customer value management and contextual marketing. Additionally, the agency will build awareness of Emagine’s expertise in mobile.