Lily Pad PR has been handed the task of making mobile phone accessory Bondi the hottest gadget of 2012.

Designed quite simply to ‘hold’ things but actually delivering a thousand uses Bondi can do almost anything from holding your phone while you use the gym to propping open a door.

Rachel Corcoran, MD of Lily Pad PR says ‘This is the latest in a list of crazes we have been asked to create, following on from our successes with Scoubidou and Silly Bandz. We love nothing more than generating a feeding frenzy and an online waiting list’.