Acxiom, a global marketing services and technology provider, has appointed independent B2B PR agency Limelight to boost its profile in the UK.

As part of the brief, Limelight will organise regular client engagement campaigns for Acxiom, such as seminars supported by white papers on key industry issues. 

Working closely with the in-house marketing team, Limelight’s remit will include highlighting Acxiom as a leader in data-driven marketing across all channels, as well as supporting the company’s client engagement and new business programmes.

Headquartered in the US, Acxiom has over 40 years’ experience in data management and analytics, consulting solutions and multichannel marketing strategies, helping clients to successfully manage audiences, personalise consumer experiences and create profitable customer relationships.

Acxiom’s UK clients include Guardian News & Media and Sony Mobile.

Jed Mole, head of marketing, Acxiom, said: “We are delighted to have Limelight on board. In particular we were impressed with the team’s knowledge and understanding of our business and what we are looking to achieve with the comprehensive PR programme they have put in place for us.”

Susanna Simpson, founder and managing director of Limelight, commented: “Acxiom is one of the world’s leading marketing services and technology providers known for its end-to-end data-driven solutions in key areas such as Big Data. It is great that Acxiom has chosen to work with us and we look forward to developing an even closer relationship.”