ECR Retail Systems has appointed independent B2B PR agency Limelight PR to manage its UK and international PR as it bids to build on its position as the leading mobile payment solutions (MPoS) company in the country.
ECR has 40 years of heritage in PoS and EPoS software and has evolved from supplying manual cash registers in the retail sector to deliver hand-held payment solutions with in-built printers. It serves brands in industries that range from leisure and entertainment to the public sector.
Limelight’s remit will include establishing ECR as thought-leader in key growth areas such as transport and travel, ticketing and financial services, as well as focusing on traditional but fast-developing sectors including retail and hospitality. Limelight will also work to raise the profile of ECR’s management team, who collectively have centuries of experience in cutting-edge IT provision, led by CEO Simon Pont.
ECR’s global client base includes such major organisations as David Lloyd Leisure, the NAAFI, First National Bank of Ghana.
Simon Pont, CEO, ECR, said of the appointment: “I very much look forward to working with Limelight to raise our PR profile. Their response to our PR brief was exceptional, in particular their creativity and approach to delivering results.”
Susanna Simpson, founder and managing director, Limelight, commented: “As one of the UK’s longest-standing and most successful PoS companies, ECR is a fantastic success story and is well placed to take PoS into the digital age with MPoS. We are looking forward to building a strong relationship with ECR and focusing on helping the business deliver on its long-term goals and ambitions.”