iCrossing, the global digital marketing agency, has appointed independent PR agency Limelight to manage its UK PR following a competitive pitch against three other agencies.

Limelight’s remit is to raise iCrossing’s profile as a full service digital agency within the UK and demonstrate its team’s thought leadership position within the digital marketing industry. Limelight will also be working closely with iCrossing’s US PR team to ensure a cohesive global PR strategy for the business.

iCrossing is a unit of Hearst Corporation, one of the world’s largest diversified media companies, and employs over 750 staff in 18 offices around the globe, including 125 staff based at its UK offices in London and Brighton. The agency specialises in data driven strategies to build connected brands and create great experiences; its clients include The Coca-Cola Company, The LEGO Group, Virgin Atlantic, LG Electronics and John Lewis.