Little Red Rooster has been chosen by Patherella International Group Ltd to handle PR activity for brands including Pantherella Fine English socks and heritage sock brands Scott-Nichol and HJ Hall.

The lifestyle consumer agency has been briefed to provide strategic planning, press office and creative campaign support in the UK, with a focus on increasing the quality and quantity of coverage for each brand.

Little Red Rooster will provide social media support, assist with SEO ratings, build sales and increase subscription databases.