Little Red Rooster to handle PR activity for British fashion brands

Little Red Rooster has been chosen by Patherella International Group Ltd to handle PR activity for brands including Pantherella Fine English socks and heritage sock brands Scott-Nichol and HJ Hall.

The lifestyle consumer agency has been briefed to provide strategic planning, press office and creative campaign support in the UK, with a focus on increasing the quality and quantity of coverage for each brand.

Little Red Rooster will provide social media support, assist with SEO ratings, build sales and increase subscription databases.

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