Travel and lifestyle PR agency, Rooster, has been called on by Ritesim – a cost-effective mobile solution for all travellers going abroad.

Rooster is tasked with running a launch campaign to educate those travelling overseas how to cut the cost of keeping in touch with friends and family while on the move.

Ritesim offers travellers cheaper alternatives to expensive roaming charges and global sim cards while abroad. Covering 70-80% of the world’s travel (aim is to cover 90% by the end of 2012), Ritesim provides local sim cards with pre-loaded call packages or stand-alone sims which can be topped up easily in destination or online. The easy-to-navigate website makes choosing your sim straight forward and the Ritesim team will post it to you anywhere in the world.

James Brooke, Rooster’s Managing Director says: “Ritesim is providing a much-needed solution to the expensive and often difficult situation of communicating with friends and family while abroad. We fought hard to win the business demonstrating that both Ritesim and Rooster are at the forefront of their respective industries.” “There is a huge gap in the market for Ritesim’s product offering and we are looking forward to driving awareness in the UK.”