Local World relaunches Hertfordshire weeklies

Regional publisher Local World has relaunched two of its Hertfordshire weekly titles, the Hertfordshire Mercury and The Advertiser.

The Hertfordshire Mercury has a redesigned look, with more content and additional supplements, while The Advertiser has now been renamed the Midweek Mercury, and launches on 1 October.

The free paper is targeted at a high-spending ABC1 demographic by delivering directly through the doors of selected addresses in Letchworth, Knebworth, Hitchin, Baldock, and Stevenage Old Town. 

Both titles will share an online destination at hertfordshiremercury.co.uk, which has also been redesigned. 

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