IPC has launched look.co.uk, a website to accompany fashion weekly, Look.

Inspired by Look’s most successful franchise, High Street Hottest, www.look.co.uk will deliver the best new fashion and beauty, edited and hand-picked by Look’s team of experts.

The site will be updated daily and will cover fashion and best beauty buys as well as fashion news. The site will also contain a ‘Shopping list’ functionality, so visitors can save items and shop later, email their list to a friend or print off and take to the shops.

Look online editor, Jayne Cherrington-Cook, said: “Look.co.uk will be the instant expert guide to what’s hot in-store for fashion hungry surfers. Updated daily – and with a mixture of advice and user tips – the site will showcase the must-have clothes, and track down all the best fashion and beauty deals to ensure users get the latest celebrity look.”

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