LUCHFORD APM is to launch LUCA, a specialist travel PR agency, in August 2012.

The stand alone communications agency has already secured the following clients: ME by Meliá, Ocean Sky, The BodyHoliday and The Park Hotels.

LUCA was founded by Kelly Luchford and is headed up by Mary-Clare Gribbon, a senior director and formerly at PRCo. The team also consists of Jo Berry, a lifestyle PR from LUCHFORD APM and previously at Fleishman Hillard, and Florinda Carey, who was previously at Jo Vickers Travel PR.