The Festival de la Plaisance de Cannes – the international Cannes Boat Show – has appointed LUCHFORD APM to handle the international media relations and PR for the show’s landmark 35th year anniversary event, taking place between 11 – 16 September 2012.

Béatrice Germain, communications & partnerships director culture, luxury and leisure division comments: “LUCHFORD APM has been brought on board to help solidify the show in the international media marketplace. With such a landmark year for the show, celebrating 35 years, our commitment to international PR is paramount, and we look forward to working with LUCHFORD APM to bring awareness and drive interest in key markets.”