LUCHFORD APM has been appointed by Indian hotel group The Park Hotels.

The agency will manage the group's public relations for the UK and core European territories.

The Park Hotels plans to double its portfolio of ten hotels across India in the next five years. Later in 2012, the company will launch a diffusion brand of four-star hotels and also a stylish contemporary property in the upcoming business district of Kochi, infused with the flavours of Kerala.

The communications campaign will be centred on raising The Park Hotels’ profile in the international luxury market, utilising LUCHFORD APM’s design credentials to strengthen the groups’ position in the design world.