Global management consultancy Hay Group has appointed Man Bites Dog to manage its European PR brief.

The retainer programme, which covers 25 European countries, will include retained public relations, international co-ordination and thought leadership across the region.

As one of the consultancy’s founding clients, Man Bites Dog has worked with Hay Group for more than six years, managing both UK retained PR and thought leadership, as well as a range of global projects.

The appointment will see Man Bites Dog take responsibility for directing Hay Group’s media outreach and European PR activities, as well as delivering thought leadership campaigns and a best practice programme to support the organisation’s regional teams.

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