Law firm Mills & Reeve has appointed Man Bites Dog, the service economy communications specialists, to manage its PR retainer. 

Man Bites Dog will provide thought leadership and media relations consultancy to Mills & Reeve.

Julie Mortimer, Mills & Reeve’s marketing director, said: “We were very impressed by Man Bites Dog’s fresh approach, creative ideas, chemistry and depth of understanding. Having come from all walks of life, the team’s eclectic array of skills and experience gave us confidence that they would be able to deliver against each of our sectors, conceiving and implementing single, cross sector and firm wide campaigns.”

Claire Mason, managing director of Man Bites Dog, commented: “We’ve built a solid reputation for our legal communications capabilities and look forward to working alongside Mills & Reeve to elevate the firm’s communications."