Multinational insurance group RSA has appointed Man Bites Dog, the service economy PR specialists, to manage the B2B PR brief for its commercial insurance business in the UK.

    Man Bites Do    g will be  supporting    RSA    on media re lations and thought leadership to cement    RS     A  ’s position as the UK’s largest commercial  line s insurer.

The six-figure retainer was won following a competitive pitch. Account Director   David Mercer   will lead the  Man Bites Dog  team working with RSA.   

 Simon Kutner , RSA’s Head of E xternal Communications for the UK and Western Europe, said: “We were impressed by Man Bites Dog's real understanding of our business, the wider industry and creative take on how we can build on the good work done to date. Their expertise and creative nous is a great combination as we look to extend our reach beyond key trade press and develop a strong authoritative positioning.”

Claire Mason, Managing Director of Man Bites Dog, commented: “We’ve built a solid reputation for our insurance and risk communications capabilities. We’re delighted to have been selected and looking forward to working in partnership with the in-house team to help RSA take its rightful place as a leading authority on commercial risk.”