Management buyout at Willoughby PR (WPR)

Birmingham public relations and digital agency Willoughby PR (WPR) has completed a management buyout for an undisclosed sum in a deal that sees current managing director Jane Ainsworth become majority shareholder. Ainsworth has worked for the business for 18 years, including two as a director and eight as managing director.

Founder and current CEO Julia Willoughby will retain a significant shareholding in the business along with deputy managing director Jo McCarthy. Julia Willoughby will continue to work for the business as a director with both management and fee earning responsibilities.

The agency’s head of B2B Tom Leatherbarrow is also joining the board.

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