Marin Software retains Capella

US tech company Marin Software has retained Capella as its UK PR agency.

Marin Software provides a digital ad management platform used by advertisers and agencies to manage more than $4 billion in annualised ad investments. Capella’s brief is to tell Marin’s story to the national and trade media, and ensure the company leads the debate over the future of advertising. The account will be led by Capella's CEO and founder, Gareth Thomas.

Thomas said: "Online advertising enjoys highest share of UK ad spend, putting Marin at the heart of how companies acquire customers and revenue today. We're looking forward to getting Marin the media attention it deserves in 2013."

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