The agency will handle all media activity to coincide with Cotswold-based Five Valleys Cordials going on shelf in Waitrose from 7 March, where three flavours will be sold – Apricot & Ginger, Lemon & Mint and Pomegranate & Rose.
Lucy Mason, Mason Media director, said: “We love the passion that Chris Verinder-Baker and his wife Becky bring to Five Valleys Cordials. They created them on the kitchen table and started selling them at farmers markets and food festivals and now they are ready to reach the national consumer market.”
Mason Media’s food and drink portfolio also includes leading cherry juice brand Cherrygood and food brand Diva. Last month, the agency launched Diva Popcorn to trade and consumer press to coincide with National Popcorn Day.
[img|jpg|Five Valleys Cordials]