Media Bulletin

Mason Media win popcorn and pharmaceuticals

By Licia Houghton

10th February 2011

Category: PR

Mason Media has been hired by food brand Diva to launch Diva Popcorn to trade and consumer press.

Diva is planning to launch other products in its snack range during the coming months which Mason Media has also been hired to support on.

In addition to the Diva win, Mason Media has also secured a further project with pan European pharma company Meda Pharmaceuticals to provide communications support on the launch of a new product.

Mason Media director Lucy Mason, formerly a health writer with the Daily Mail, said: “We have strong experience in both food and drink and healthcare and these latest wins fit with our strategy of playing to our strengths.

“Our track record in food and drink with exciting brands like Cherrygood and Pomegreat is the main reason why clients want to work with us. Our work not only generates fantastic media profile but, more importantly, translates into significant sales growth.”

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