Context Public Relations has been appointed by Mat Shore, a professional innovation speaker and founder of consultancy and training company Outside In.

Shore founded Outside In consultancy in 2003 to help clients across the world challenge their preconceived ideas on insights, propositions and innovation. In the last 11 years, Outside In has consulted on B2B and B2C projects in more than 27 countries. 

Context is handling a range of media activity to raise Shore’s profile, using a combination of thought leadership articles, media outreach, blog content and social media engagement.