Edelman has appointed Matt Hurst to the role of managing director of Edelman UK’s Technology practice.

Hurst is currently executive vice president, Edelman, Technology based in London, having joined Edelman in 2007. During his time at Edelman he has worked on accounts such as Microsoft, Motorola and Hewlett Packard, running both UK and international programmes across up to 50 countries in Europe Middle East and Africa. Hurst has also been integral to the Edelman European Technology leadership team and part of the Edelman EMEA strategy working group.

Matt Hurst said: “It is an honour to lead the brilliant experts in the London Edelman Technology practice and to partner with the UK Edelman leadership team. It’s such an exciting time to be in the technology space and I can’t think of a smarter, more innovative, client orientated group to be part of or a more diverse client portfolio to have the privilege to lead.”