Former employees of Max Clifford's PR agency, including his daughter Louise, have launched their own agency. Louise Clifford, Sally Bett, Denise Palmer-Davies and Chloe Gibson launched Borne Media on Wednesday specialising in talent management and PR. All four founders will be equal shareholders in the business.

Borne clients currently include TV presenters Angelica Bell and Michael Underwood, TOWIE star Lauren Goodger, 'Gogglebox'’s George Gilbey and lingerie brand Boux Avenue.