Media Bulletin

Media Safari scoops two tech wins

By Staff

6th July 2012

Category: PR

Tech PR agency Media Safari has extended its relationship with cloud security provider Bitdefender and has been appointed by online Twitter-based game twiDAQ.

For Bitdefender, the agency will be working on its service Security for Virtualised Environments, a security solution for companies using cloud technologies and virtualised datacentres. Media Safari will create ‘The eyes and ears of cloud security’ campaign to provide a business intelligence gathering service to the overseas Enterprise team as well as a press office and media relations campaign.

For twiDAQ, a Twitter-based fantasy stock exchange game, Media Safari has devised a campaign called ‘What are you #worth?’ to generate a target number of new stock traders per month. This will be driven through media relations and social media. The game gives users the chance to own and trade a portfolio of virtual shares and where Twitterers themselves are the traded commodity.

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