Mercedes-Benz Retail Group (MBRG) has selected Milton Keynes-based agency RSM to handle the brand’s communications and manage its PR activity.

MBRG is a division of Mercedes-Benz UK and retailer of Mercedes-Benz passenger cars. The PR programme will be focused on increasing MBRG’s brand reach and maximising the footfall across the brand’s 30 retail used and car sites across Birmingham, Manchester and London. The RSM team will focus on community-based regional activity to generate awareness in and around the MBRG sites.

The agency has also been tasked with handling internal MBRG marketing communications and will create and produce MBRG’s employee magazine, Retail Therapy.

RSM was founded in 1997 and specialises in both the automotive and motorsport industries.