Mercieca has been appointed to handle all ATL and BTL communication for YAZOO, the milkshake brand, across all media platforms.

The agency has managed YAZOO’s consumer PR and trade communications since 2003.

As part of a fully-integrated strategy for 2011, Mercieca will be looking to increase the effectiveness of YAZOO’s digital communication. The campaign will also include sales promotions, experiential and sponsorship activities. Media agency partner AMS will support Mercieca with consumer media planning/buying and digital fulfilment.

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