Mercieca Ltd has appointed James King in the newly created role of digital strategist. He will work across all digital and social-related campaigns.

King has experience in creating and implementing digital and social campaigns having worked as head of social at prostate cancer charity Movember, and as lead digital strategist on brands including Betfair, Visa, Nokia, Intel, Zoopla and the BBC.

He will look to develop Mercieca’s cross-platform offering, bringing with him an extensive knowledge of the systems and practices that allow communications strategies to be truly channel-neutral.