PR agency Mercieca has been appointed to handle the consumer communications for VIVOBAREFOOT.

Mercieca will produce and implement a PR strategy to ensure VIVOBAREFOOT achieves a strong and ongoing presence in running media as well as educating consumers about the benefits of barefoot running through specialist sport, lifestyle and national press and by driving consumers to The VIVOBAREFOOT Experience, its new barefoot concept store in Covent Garden.

Gemma Oakes, PR director at Mercieca Ltd, comments: “This is a particularly exciting new business win for us, and we’re thrilled to add VIVOBAREFOOT to our growing sport and lifestyle portfolio. Consumer PR & Sport remains a growing area of our business, and we are confident that we will deliver a successful campaign for VIVOBAREFOOT.”

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