Media Bulletin

Mobile website launch for FT.com

By Laihan Burr Dixon

29th January 2009

Category:

The Financial Times has announced the launch of a FT.com website optimised for mobile devices available at m.ft.com.

Mobile is another important and growing channel for FT content and the site is consistent with the new FT.com design unveiled in November 2008.

Phase one of the launch offers a new touch screen interface, faster access to content, improved search, the ability to customise and follow stock options and, although the site works on any phone, optimisation for the iPhone and BlackBerry which together account for over 60 per cent of FT.com mobile traffic.

Phase two of the launch in the first quarter will include interactive mobile charting so users can quickly access company information and index data on the go. A dedicated iPhone application will follow, incorporating more sophisticated graphics and charts and the ability to quickly share FT content with the integration of the address book.

[lnk|http://www.featuresexec.com/publications/info_features.php?pubid=353=financial+times|_self|Financial Times]

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