Tangerine PR has been appointed by ladies footwear retailer Moda in Pelle to elevate the on-going brand strategy and deliver a PR campaign.

The Tangerine team will be responsible for developing a targeted and focused national PR strategy, which will include tactical engagement with influential fashion and lifestyle media.

The consultancy will also manage Moda in Pelle’s social media presence on Pinterest and Instagram using visual content and deliver on-going consumer press office tactics, including celebrity and trendsetter seeding.