Molson Coors appoints Eulogy! to handle key beer accounts
Molson Coors has appointed Eulogy! to develop and execute PR strategies for three of its key brands; Coors Light, Grolsch and Singha.
For Coors Light, Eulogy! is first focusing on supporting the Coors Light Ice Bar campaign in London and Manchester by raising awareness and driving footfall to the pop-up bars among the brand’s core target audience.
Eulogy! will be helping Grolsch mark its 400th anniversary this year with a campaign which celebrates the brand’s individuality. Making a splash with an inventive PR stunt inspired by Grolsch’s iconic swing top bottle, the activity will also include a press office campaign, securing features and product placement of limited edition anniversary packs.
Eulogy! has also been retained by Molson Coors to raise awareness of premium Thai beer Singha in the UK. Eulogy! will deliver a
campaign that encompasses brand experiences, develops a Brand Ambassador programme, activates its social media platforms and secures strategic partnerships that build awareness of Singha as a key player in the world beer market.