Free monthly publication Whitby Mag is set to launch in August, with a September cover date.
The title will have an initial print-run of 15,000 issues and will be distributed directly to homes in the Whitby area.
Former accountant Kathy Finkel is behind the launch of the magazine.
John Stokoe, former editor of the Whitby Gazette, will write a column on local events. However, the editorial content will be mainly supplied by community figures.
This publication will be added to the FeaturesExec Media Database shortly.