Mother & Baby becomes a multi-platform brand

Mother & Baby has become multi-platform this year with the launch of a website containing mobile-optimised content, Mother & Baby eBooks and its 20th Mother & Baby Awards.

Claire Irvin, editor-in-chief of parenting at Bauer Media, said: “UK mums have told us they want to be able to find trusted advice and support whenever and wherever they need it and this research has informed our repositioning and products for the Mother&Baby superbrand. The website and digital products will help build a community and a supportive environment for mums as well as offering brilliant opportunities for advertisers and our commercial partners.”

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