Mother & Baby launches M&B TV

Bauer’s Mother & Baby (M&B) will launch M&B TV in January 2011.

The 20 three minute videos will be found on Bauer’s askamum, Youtube, various social networks and the Danone baby sites.

Subjects explored include bathing, breastfeeding, car safety, weaning and vaccinations.

Signal TV will produce the videos, while Danone and MEC are partnering Bauer to create and distribute them.

M&B TV is the second Bauer Media brand to launch an ad-funded online TV series following the launch of Grazia TV in September.

[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=8413|_self|Mother & Baby (M&B)]

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