MSN UK has just launched MSN Him (www.msn.co.uk/him), a men’s lifestyle channel.

The channel focuses initially on men’s fashion, sex and relationships, ‘extreme machines’, true crime, popular history, and outdoor participatory sports and hobbies.

It’s run by Tom Evans, who adds the role to his existing job running MSN Cars, MSN’s award-winning motoring website.

MSN Men and MSN Cars will be added to the FeaturesExec database shortly.