MumsDateDads.co.uk, the UK online dating site for single parents, has today renewed its contract with Jargon PR. The new 12 month agreement follows a highly successful 2011 for MumsDateDads.co.uk, who saw revenue growth of 45%.
Jargon PR will continue to run an ongoing media relation’s campaign focusing on the parenting and lifestyle media within the UK. Case studies of couples who have found love through the site, as well as new features offered on-line, will be highlighted to the press.
Andy Hammonds, managing director of MumsDateDads.co.uk says: “Jargon PR has demonstrated a great understanding of the media and the market that MumsDateDads.co.uk operates in. 2011 was a great success for the business; largely due to the media profile Jargon PR was able to create, as-a-result we had no hesitation in initiating a further 12 month contract.”
Simon Corbett, Managing Director and Founder of Jargon PR says: “The on-line dating market is an exciting and vibrant industry to work within. Despite the high number of dating sites, there remains considerable opportunities for niche sites, such as MumsDateDads.co.uk, in the press.”
The campaign will be lead by Simon Corbett, who will be supported by a team of two consultants.