Murray Chalmers PR (MCPR) will head up PR strategy and press relations for the inaugural Attitude Pride Awards, the annual Attitude Awards and comms around the magazine’s 21st anniversary year. 

The team have been briefed to provide event support and lead on coverage of the Attitude Pride Awards, due to be held on the eve of London Pride, Friday 26 June 2015 at an exclusive, invitation-only event at the Grosvenor House, a JW Marriott hotel. The Attitude Pride Awards will benefit Pride in London with a donation from Attitude and further fundraising on the night. 

The team will also work on profiling Attitude in the media trade space around its 21st anniversary, in addition to handling comms around the annual Attitude Awards in October. 

The account will be handled by MCPR’s Brands and Events Division, headed up by head of brands and events Sarah Henderson alongside publicist Lottie Lander, with support from the rest of the MCPR team. The team will report to Attitude's PR director Gloria Maydew and managing director Mike Buckley.