Mustard TV will start broadcasting on Freeview Channel 8 from Spring 2014.
TV studios are now under construction in Archant's headquarters in Norwich and jobs are being advertised.
Mustard TV will broadcast local news, current affairs and entertainment, with a flagship magazine show entitled 'The Mustard Show' broadcast five nights a week. It is expected to reach nearly 250,000 people in the greater Norwich area.
Mustard TV has been broadcasting online since January 2013 on www.mustardtv.co.uk.